RTÉ promotes ‘Take the first step’ campaign

March 4, 2019

A new media partnership between NALA and RTÉ will see our ‘Take the first step’ campaign promoted across RTÉ TV, radio, online and social media for the month of March. The campaign uses real-life stories of students to encourage people who have difficulty with reading, writing, maths or technology to get the help they need.

“We are delighted that RTÉ are supporting ‘Take the first step’ as the campaign represents a very important public service message. Often people who return to education say the hardest part was making the first call or taking the first step into an Adult Education Centre. The aim of this campaign is to encourage people to take the first step to get the help they need. We want people to know they are not alone and there are lots of options to suit their needs,” says Dr Inez Bailey, CEO, NALA.

The ‘Take the first step’ campaign aims to encourage adults who have difficulty with reading, writing, maths or technology to contact a Freephone support line 1800 20 20 65 to get the help they need. Once they make contact the National Adult Literacy Agency will put them in contact with their local ETB Adult Education Centre or tell them about other free services that will meet their needs. This includes NALA’s Distance Learning Service where tutors work with people over the phone to improve their reading, writing, maths or technology skills.

Watch all of the RTÉ sponsored ‘Take the first step’ videos.

For media queries please contact:

Patrick Gleeson, Communications Officer, NALA, 01 412 7916 / 086 792 5363 or pgleeson@nala.ie

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